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4 Necessary Components for Building an In-House Influencer Marketing Team

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As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations. In fact, 73 percent of brands report having some sort of in-house team, and 90 percent of brands report that their influencer marketing workload has grown over...

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

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On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have altered Nike's trajectory over the next decade. After all, the fate and reputation of shoe brands rest as heavily on...

Jussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes Following His Arrest

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Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he reported last month. Empire executive producers Lee Daniels, Danny Strong, Brett Mahoney, Brian Grazer, Sanaa Hamri, Francie Calfo and Dennis Hammer announced...

Nike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes

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Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content platform. Conscious Minds executive producer Santino Stoner said of the campaign, "It's stories like these that not only inspire, but build lasting connection, especially as they reflect...

People of Color Need to Be Given a Chance to Succeed in Adland Rather Than Just Fulfilling a Quota

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It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up my experience by remembering that while Martin Luther King Jr. beautifully urged that we "be judged by...

These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth

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In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic cultural moments. For others, like upstarts Bombas, Naadam and Encantos, they serve as a different way to connect with consumers. At the Brandweek: Challenger...

Plexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like Tech Startups

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As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups. Blurring that distinction too much can be dangerous for both entrepreneurs and investors, according to Plexo Capital founding managing partner Lo Toney. Speaking at the Brandweek: Challenger Brands...

This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of Storytelling

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Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated to set up. But a new pop-up "story arcade" in New York is making a range of technologies available to try--if you have the...

BMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was Pregnant

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An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her salary after learning that she was three months pregnant. In the lawsuit, filed in the U.S. District Court for the Southern District of New...

Can YouTube Ever Be Completely Safe for Advertisers?

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This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers. Major brands like Disney, Nestle and L'Oreal ran ads ahead of...




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