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‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery

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It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as contributing to an aspirational lifestyle. But what about "unfun" products that also make life better but don't have the same organic visual appeal or...

LinkedIn: Here’s How to Mute Conversation Notifications

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Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the "Messages"...

Video: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz, Glamour and Fun

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Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about experiencing makeup products than it is about buying anything. Visitors can walk into the shop, test and buy lipsticks and more,...

Nike’s New Soccer Film Is a Monster of a Tall Tale

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For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil," a film for the Euro 96 tournament that reinvented the genre. The Wieden+Kennedy spot was legitimately epic and pitted Nike's European stars against...

The 5 LinkedIn Videos Every Executive Should Be Making

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The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must consider how to incorporate video into their business-to-business social marketing strategies. Today's mobile devices have incredible cameras, so hardware is not the limitation, and getting comfortable...

Fruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched Pillows

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Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky, hard-to-believe-my-kid-said-that sayings and transforms them into hand-stitched pillows. When mom is missing Lily when she's back in school, a quick gaze at a pillow that reads "You ruined my...

Brand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles Selling Illegal Drugs

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The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to address such issues, was alerted to an incident last week that saw sponsored tweets running on Twitter profiles created to promote the...

Indoors in July? Console Games Were One of Facebook IQ’s Topics to Watch

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July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ. The social network's research arm found conversation volume up 2.4 times both year-over-year and month-over-month for console games and related...

4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising

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The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs. Most existing programs are tailored to big brands, but they can be...

Facebook Expanded Its Level Up Program and Revealed Its Gamescom Plans

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Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of games partnerships for Europe, the...

Pre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes These Musicians Get

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Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ads viewed before any 5...

Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home

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On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by Wieden + Kennedy New York, "Seattle to Mom" is clean fun and the crown jewels of the campaign are in-person stunts...

The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018

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Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and here's what they found: The pages they studied posted more content in the second quarter of 2018 compared with the first quarter...

Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot

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Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.) This time around, Norris is selling the Toyota Tacoma, billed in the spot as...

Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’

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Digital agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State labor law, because Barb is an Alexa-based tool connected to the messaging system Slack within an Echo Show, Amazon's smart speaker with display screen. Barb, who has...

Amazon Is Losing Its Smart Speaker Dominance, According to New Report

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Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as the search giant grows its smart home business overseas. Chinese tech behemoths Alibaba and Xiaomi also clocked strong growth, whittling Amazon's market...

A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully Quirky Ads for Sparkling Ice

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Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at times deliciously airy and fun (see: current KFC work from Wieden + Kennedy). For people who live...

These 20 Cutting-Edge Campaigns Epitomized This Year’s Most Innovative Creative Advertising

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BLAST OFF WITH 20 CUTTING-EDGE CAMPAIGNS THAT WON THIS YEAR'S PROJECT ISAAC AWARDS HONORING THE MOST INNOVATIVE CREATIVE ADVERTISING FROM A VR HELMET THAT WHISKS YOU INTO SPACE TO WORK THAT CHAMPIONS EQUALITY AND HELPS KEEP PEOPLE SAFE Buckle up for Adweek's sixth annual Project Isaac Awards honoring campaigns that rocketed brands to new heights,...

It’s Time for HR to Undergo a Revival or Agencies Risk Stifling Creative Talent

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HR is in the ER, and there's a screaming sense of urgency to lead the discipline toward a real top-to-bottom transformation. But will change really happen this time? HR gurus have been predicting the disruption of this field for the past two decades. In the meantime, trust in HR practitioners has diminished to an all-time...

Nat Geo’s VR Helmet Sent Users Into Space While Keeping Their Feet on the Ground

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Gravity Award Marketing and Advertising: VR/AR Invention Media: Product Development Invention If you're yearning to experience the awesome wonders of space and get a closer view of the solar system without leaving Planet Earth, Nat Geo Channel has the right stuff for you. By "the right stuff," we mean an immersive VR experience that takes...
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