The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and Adweek)--put their content behind a paywall. Other platforms, such as The New York Times,...
The Daily Beast Will Now Offer Exclusive Content to Paying Subscribers
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It’s Time to Bridge the Gap Between Digital and Its Lack of Human Emotion
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn." While Alvin Toffler wrote those words almost 50 years ago for his influential book Future Shock, the statement resonates more than ever today. The imperative to learn and relearn is especially relevant...
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Justice Department Approves Disney’s Merger With Fox as Comcast Mulls Next Move
The Walt Disney Company just received its biggest boost yet in its quest to beat out Comcast for the right to purchase 21st Century Fox: the Justice Department has conditionally approved Disney's deal for Fox. As part of the DOJ's approval, Disney has agreed to divest Fox's 22 regional sports networks, which were initially going...
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‘Thor’s Hammer’ Ad Spotlights Volvo’s Partnership With Swedish Football Association
Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish national football/soccer team. The double-page ad features a visual trick combining a stadium with the characteristic "Thor's Hammer" headlights of the Volvo V60...
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Podcast and Broadcast Become One in Collaboration Between Anna Faris and iHeartMedia
If there's anything people in relationships want, it's iffy advice from perfect strangers. Now, broadcast radio listeners across the country will be able to tune in for unsolicited and highly questionable dating advice, thanks to a partnership between Anna Faris and iHeartMedia. The company and Faris have joined forces to bring her podcast, "Anna Faris...
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Advertising Leaders Debate the Future of the Agency Model at Cannes
As creativity worked its way back into the spotlight and conversations at the Cannes International Festival of Creativity this year--to the relief of many--so, too, did discussions around the evolution of the agency model, with a common theme being: Please, please, please don't overcomplicate it. "Everyone was like 'how could you leave the creative world...
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3 Trends That Came Out of This Year’s VidCon
This year, VidCon was bigger, and marketers who chose southern California over southern France are already a step ahead with the digital generation. Brands had an opportunity to connect with creators in real life along with their 30,000 fans who descended on the Anaheim Convention Center last week. Whether they were enthusiastic about presenting sponsor...
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Facebook Is Testing a Way for Users to Hit the Snooze Button on Specific Keywords
Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don't want to see in your News Feed. News Feed product manager Shruthi Muraleedharan revealed in a Newsroom post that the social network is testing a Keyword Snooze feature, which would enable users to keep posts...
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There’s a Reason You Want Subway, But Can’t Figure Out Why
You're hungry. Then, all of a sudden, there's a hankering for Subway but, for the life of you, you can't figure out why. A new campaign for the brand, leveraging some clever stealth techniques, might be the reason. Created by The Franchise @ Dentsu Aegis Network, comprising mcgarrybowen New York on creative and Carat New...
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These Cringeworthy Spots Show That Being Too Sweet Can Be Too Much in Both Love and Yogurt
In life, there are times to be sweet--mushy even--but it can sometimes go too far and off the rails quickly. In a new campaign for Siggi's, the fast-growing, low-sugar yogurt brand, it's clear that not too sweet is sweet enough. The quirky and often cringe-worthy spots were the work of New York-based creative agency Office...
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With Its First Thursday Night Football Game Set for Sept. 27, Fox Solidifies Fall Premieres
Two months after setting the schedule for Fox's marquee fall primetime show--Thursday Night Football--the network has locked in the rest of its premiere dates for the 2018-19 TV season. The network announced today that its revival of the Tim Allen sitcom Last Man Standing, which Fox picked up in May one year after ABC canceled...
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LinkedIn Just Added QR Codes and Translation of Posts
LinkedIn announced two new features Thursday: QR codes to enable users to quickly find profiles of people they meet and instantly connect with them on the professional network, and translation of posts in more than 60 languages. Senior product manager Alice Xiong said in a blog post that users can open their iOS or Android...
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Instagram Released a Handbook Full of Tips for Creating Content on IGTV
Instagram's IGTV platform is barely a week old, but the company is wasting no time getting as many big-time Instagrammers as possible up and running on it. It also released a 48-page guide full of tips and products for creating the most optimal video for IGTV. In it, Instagram outlines key things brands and publishers...
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Minecraft Let Gamers Design Sculptures That Will Now Become Artificial Coral Reefs
File this one under life imitating art. Minecraft and San Francisco agency 215 McCann have partnered on an initiative to help restore the coral reefs in Mexico in conjunction with the Microsoft-owned game's Update Aquatic, an expansion that fills the "once-empty Minecraft ocean" with bustling marine life. Through the Coral Crafters project, Minecraft partnered with...
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Instagram Quietly Began Testing Instagram Lite in Mexico
Facebook did it, Messenger did it, and now it's Instagram's turn to go Lite. Facebook confirmed that it began testing Instagram Lite in Mexico this week, with the aim of bringing the slimmed-down version of the social network's photo- and video-sharing application to more countries later this year. Josh Constine of TechCrunch reported that Instagram...
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Mack Trucks Tries Its Hand at Long-Form Storytelling to Highlight Life Behind the Wheel
If there's any occupation that's under-appreciated in New York City, it's probably that of a garbage truck driver. Now, Mack Trucks is aiming to change that with a docu-style video series called RoadLife, which shines light on the often-overlooked, yet highly strenuous lifestyle of truck drivers--garbage and otherwise--in the city. The first installment of RoadLife,...
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White Castle’s Chicken Rings Double as Must-Have Accessories in Improv Stunt
In the world of improvised content, there are some gold standards. Will Ferrell and Molly Shannon come to mind, yet their schticks for the Rose Parade and Royal Wedding weren't necessarily brand-focused. Attempting to create live improv for a brand is an entirely different proposition. That said, White Castle gave the home shopping vibe a...
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How Music Can Foster an Emotional Connection Between Brands and Audiences
As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your next cunning video campaign, it's important to get hitched with a partner in crime whose significance in the delivery of the message and branding altogether is often overlooked. Music in advertising,...
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Facebook Is Continuing to Pump New Features Into Its Stories
Facebook added four new features to Facebook Stories: the ability to start a group conversation about them on Messenger, Reactions, two new interactive stickers and the ability to view Messenger responses without leaving Stories. When someone taps the reply bar of a friend's Story, they will now be able to add other friends to the...
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This Lovable Aardman Animation Is a Cautionary Tale and a ‘Dam’ Good Lesson
Dammy, a Canadian stop-motion beaver, learns vital safety lessons in this tuneful Aardman-animated video from Ontario Power Generation. Our anthropomorphized hero--his big, flat tail jutting out from the seat of his pants--loves to fish from a rowboat, and dreams of landing "the big one." Alas, his quest takes him perilously near a massive hydroelectric dam....
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