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Messenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission

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Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced Messenger Kids last December, giving children access to features of its flagship messaging app, but with full parental control. Product management director Loren Cheng...

New Online Privacy Legislation in California Could Head Off Proposed November Referendum

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A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today, state lawmakers introduced the California Data Privacy Protection Act, which would allow consumers to know what information companies collect from them while also giving...

In 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept Cannes’ Creative Marketer of the Year

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CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning speech, where she noted that Google is "not an easy client" and that the company doesn't give its agencies "easy briefs," by...

Madonna Badger References More Than 15 Women’s Movements in a Stirring Appeal to the Ad Industry

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CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up women in an industry and world that has often held them back. "Yes, she is equal, and yes we are definitely women not objects,"...

YouTube Unveiled New Monetization Options for Creators at VidCon

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YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned video site now has more than 1.9 billion logged-in monthly users, along with localized versions in 90 countries and 80 languages. Mohan added...

Twitter Acquired Security Technology Outfit Smyte

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Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology company that specializes in safety, spam and security issues. However, existing Smyte clients--which include Indiegogo, GoFundMe, npm, Musical.ly, TaskRabbit, Meetup, OLX, ThredUp, YouNow, 99designs,...

How to Be Consistently Creative, According to Burger King’s Global CMO

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Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before departing for Cannes, Machado presented a case study of Burger King's work at our Elevate: Creativity event in New York City. Here, Machado tells...

Publicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes

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It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus more resources on building Marcel. Publicis CEO Arthur Sadoun told Adweek that he was encouraged by the support Publicis received from its clients...

What the Colonel Wished He’d Brought With Him to Cannes

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CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd Eric Baldwin, who stayed in character during our post-panel interview. Fellow W+K ecd Jason Bagley and KFC marketing...

KFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting Tradition

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CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable "who's next" in brand marketing. Another Colonel to add to that prodigious list is Eric Baldwin, executive creative director...

Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon

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Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity: it's continuing its partnership with the TCS NYC Marathon this year, giving 95 runners a coveted spot in the...

Unilever Says No More Fake Followers and Bots. Influencers Cheer, and Question the Future

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Unilever's CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil...

It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong Design and Copy

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According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don't like what they find on a site will go and search for another site. User engagement governs the success or failure of a website, and one...

Facebook Codeless Events Setup for Apps Is Now Available

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Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version of the Facebook SDK (software-development kit) includes a marketing kit that enables "non-technical" employees to share the most important events in apps, without the need...

PMG Rebrands Around New Mantra: Digital Made for Humans

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Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, "Digital Made for Humans," as it seeks to implement a more personalized strategy to data-fueled media planning and buying. "Humans are not considering humans anymore," Price Glomski, evp of PMG, told Adweek. "I think the most important thing for us to do is...

Your Social Media Data May Be Around for Much Longer Than You Think

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It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It keeps trying to reconnect you with people you'd rather forget exist. The Cambridge Analytica crisis converted many holdouts, triggering a mass exodus from the platform. But,...

It’s Time for Cannes to Shift Its Finale Focus Away From Film

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Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so on struck a proud chord. If you still doubted whether agencies were struggling to transcend the 30-second spot, a moment among those entries...

Facebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands

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The blanket ban on cryptocurrency ads that Facebook announced in late January is no longer in effect, but that doesn't mean every company with "coin" at the end of its name can flood the social network with ads. Product management director Rob Leathern announced in a blog post Tuesday that ads that promote cryptocurrency and...

Pizza Hut Sends $227 Million Creative Account to GSD&M

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Pizza Hut selected GSD&M as its creative agency of record, following a review launched in March that saw the brand part ways with incumbent Droga5. The brand informed GSD&M of its decision today when its marketing team showed up at the agency's Austin headquarters in a bus filled with pizza and champagne. Celebrating with the...

How AT&T and WarnerMedia Can Inspire Deeper Personalization in Telco

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The very notion of identity is a unique and intimate concept, one that evokes a deep and personal reaction from all of us. Identity has gone through centuries of discovery and exploration, and labels for such have been continuously disrupted by social structures, governments and now technology. Between names, places of residence, birth dates, financial...
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