After near-universal condemnation, actor Peter Fonda has apologized for a tweet suggesting President Trump's 12-year-old son Baron should be put "in a cage with pedophiles." In all caps Tuesday, Fonda wrote, "WE SHOULD RIP BARRON TRUMP FROM HIS MOTHER'S ARMS AND PUT HIM IN A CAGE WITH PEDOPHILES AND SEE IF MOTHER WILL WILL [SIC]...
Peter Fonda Apologizes for Suggesting Baron Trump Should Be Put ‘in a Cage With Pedophiles’
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Arby’s Made the World’s Smallest and Largest OOH Ads to Announce That It Carries Coke Products Now
When you walk into any Arby's location from here on out and order a soda, you won't be asked if Pepsi is OK when you order a Coke. The fast food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations. To announce the major switch, Arby's created a pretty extra...
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3 Reasons Why Audio Will Conquer Social Media
Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about audio content? Let's look at the top social networks and what they are used for...
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Engagement Once Gave Life to the Internet. Now, It’s Killing It
I'm old enough to remember the "Punch the Monkey" banners that were around in the late '90s. For those who don't, these were horizontal display ads featuring an animated monkey going back and forth, encouraging you to try and catch it with your mouse, clicking on the banner. These banners weren't really advertising anything, just...
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Soccer Helps a 6-Year Old Migrant Make New Friends in UNICEF’s Heartwarming PSA
Getting to safety is just one challenge for some 50 million refugee and migrant children around the world. After that, they have to settle into their new lives--and face a new set of obstacles. A new ad from UNICEF looks at the story of one young boy, Santiago Ayon, who migrated from Bolivia to Spain...
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Burger King Russia Nixes Ad That Promises Free Whoppers to Women Impregnated by World Cup Players
Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoppers--and cold hard cash. On the brand's VK--a Russian social media network that's essentially the country's own version of Facebook--account, Burger King's Russian branch shared a photo of a pregnant...
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Facebook Translation Suggestions Are Now Available Throughout Messenger
Facebook revealed at its F8 annual developer conference in early May that Messenger's suggestions from M would be extended to provide translation suggestions for different languages in the social network's Marketplace commerce section. The feature must have translated well, as the social network announced Thursday that suggestions for translations from English to Spanish and vice...
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Here’s What 25 Top CMOs Planned at Cannes to Fix the Industry’s Growth Issue
CANNES, France--On Wednesday morning, 25 CMOs leading some of the world's largest brands convened for the first CMO Growth Council at the Cannes Lions Festival of Creativity. The point was to brainstorm ways for brands to drive real, sustainable, long-term growth. Even if the marketers only move the needle one percent, the result could be...
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Could Meditation Be the Key To Unlocking Brilliant Creative Ideas?
Cannes, FRANCE--Many people have heard about the scientific benefits of meditation, yet, the practice often gets written off as something that's granola and fringy--especially among type-A high-performers. On the Terrace at the Lions, a group of like-minded thinkers, including meditation teacher Sah D'Simone, Havas New York/Annex 88 chief creative officer Harry Bernstein, and Dan Harris,...
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How to Protect Your Brand From Malicious Brand Impersonations
Creating a fake account on social media is easy. For the most part, social networks have few built-in mechanisms for readily authenticating accounts as they are created, and users can claim to be anyone or anything they want without consequences. And cybercriminals' favorite thing to pretend to be online? Your brand. Recent research on this...
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Snap Spectacles Users Now Have New Formats for Exporting Their Photos and Videos
Snap Inc. Spectacles owners gained several new options Friday in terms of formats that they can export their captured photos and videos in. Prior to Friday, users of the camera sunglasses could only upload media in the default circular format. Square, wide-screen and circular black and white backgrounds have been added to the mix. Spectacles...
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The World Wants More Color, So Pantone Delivered 203 of Them
Well, color us excited about this news. In order to meet increasing demands by consumers and manufacturers for vibrant colors, Pantone has released 203 new hues that are curated for polyester but built to "stand out" on other fabrics as well. The hues range from "timeless neutrals" to "eye-popping neons" and are intended for textiles...
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Doors Are a Surprisingly Powerful Metaphor for Adversity in This Long-Form Political Ad
Doors probably aren't the first metaphor most people would reach for when thinking about overcoming adversity. But in an unusually engaging political ad for the campaign of MJ Hegar, a Democrat running for Texas's 31st congressional district, they become just that--a compelling symbol for the challenges she's faced along the path to her candidacy. A...
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Soap Chalk, an Ingenious Way to Help Kids Wash Hands, Is Cannes’ Most Effective Campaign
CANNES, France--A little-known campaign that created "soap chalk" to help schoolchildren in India wash their hands has won one of the most prestigious awards at the Cannes Lions Festival for Creativity, beating out "Fearless Girl," "Cheetos Museum" and "Google Home of the Whopper" for the Creative Effectiveness Grand Prix. "It's a great feeling to win...
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Touching Story of Ice Bucket Challenge Co-Founder Regaining His Voice Wins Cannes Lions Grand Prix for Good
CANNES, France--A series of Australian agencies won the 2018 Cannes Lion Grand Prix for good for "Project Revoice," a campaign documenting efforts to restore basic speech to a co-founder of the Ice Bucket Challenge. The award marks a return of sorts for that viral effort to help combat amyotrophic lateral sclerosis (ALS), also known as...
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Social Marketers Still Aren’t Giving the People What They Want
What brands believe consumers want from them on social media doesn't quite line up with what consumers actually want from them on social media, according to the Sprout Social Index 2018, a new study from social media management tool Sprout Social. The company asked more than 2,000 social marketers about their approach to "structure, goals...
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Shattering the Stigmas Around Menstruation, This Campaign Just Won Cannes’ Glass Lion
CANNES, France--A powerful statement about destigmatizing menstruation for Libresse, a product of Essity, a Sweden-based international feminine hygiene brand, won the Cannes Glass Lion: The Lion for Change Grand Prix. #BloodNormal, the ambitious, creative and honest campaign that put real period blood in the spotlight, is the fourth honored in the category which launched in...
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The Duck Sits With Publicis Seattle as Shop Retains Aflac Creative Account
Aflac and its iconic duck are staying with Publicis Seattle. The insurance company announced its decision today to retain the creative shop as its agency of record following a "multi-month" review. Representatives for Aflac and Publicis Seattle could not immediately be reached for further comment. It is unclear exactly how long Aflac has partnered with...
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Small Nation, Big Wins: ‘Palau Pledge’ Tops Cannes Lions With 3 Grand Prix
CANNES, France--Palau Pledge, the ambitious project dedicated to ensuring environmental stewardship for the small island nation of Palau, which had been tipped as one of the week's top campaigns, took home two major Grand Prix awards at the Cannes Lions. Winning the top honor in the Titanium and Sustainable Development Goals (SDG) Lions, the campaign...
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P&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two P&G spots, "It's a Tide Ad" from Saatchi & Saatchi New York and "The Talk" from BBDO New York, shared the top spot...
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