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What Generation Z’s Migration Away From Social Means for Marketers

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For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they "can't live without" YouTube. So it might come as a...

CBS Finishes Upfront Sales With Double-Digit CPM Increases

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CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all dayparts. The network is finishing its upfront negotiations with double-digit CPM (cost per thousand viewers reached) increases in all dayparts, ranging...

Ally Financial Hands Media Account to MediaCom as It Closes in on Creative, Digital Reviews

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Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing and PR officer Andrea Brimmer told Adweek the company is also finalizing its decisions in its ongoing creative and digital reviews, adding that...

These 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes

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Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity. Winners like "Meet Graham," "Dumb Ways to Die," and "McWhopper" are but a small representation of considerable talent and big ideas. Though...

9 Brands That Are Having Some Fun With Father’s Day

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Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few brands have cooked up: KFC The fast food-brand has released a spot advertising the KFC Bucket...

Call Me By Your Name Gets a Peach-Scented Vinyl Soundtrack

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The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack is getting a unique vinyl release inspired by the film's most famous--if not infamous--scene. The record is both peach-hued and peach-scented, as...

An Introvert’s Guide to Cannes

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Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed by a festival largely dedicated to nonstop networking--Cannes can quickly turn from a sunny Mediterranean escape to a gorgeous gulag of anxiety and annoyance. Sure, you can...

Telemundo Uses Massive World Cup Audience to Launch Rebrand

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Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign called Together Unstoppable. "With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of...

No Tech? No Worries. How Visit Seattle Markets the City Through the People Who Live There

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For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the city's story, has proven to be a boon for The Emerald City. Past campaigns include Seattle icons like Dave...

A Soccer Player Takes the World’s Most Epic Dive—Just for Some KFC

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Sometimes, a person wants to ditch work and go get something to eat. But a soccer player takes that impulse to an amusing extreme in a new KFC ad from Ogilvy South Africa. The spot opens on a match underway at Cape Town's Athlone Stadium. Its star--a fictional footballer named Herbz--decides to take a dive...

5 of the Greatest Creative Ideas From Students This Year

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Wondering what some of the next generation of creatives are dreaming up these days? From an app that helps you figure out what items can and cannot be recycled, to an AR app that helps kids get over their fear of monsters under the bed--the next wave of creatives have plenty of great ideas. The...

Verizon’s Outdoor Campaign Focuses on the End of One-Size-Fits-All Family Plans

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The idea of one size fitting everyone should definitely not apply to a lot of things. Scarves and handbags, sure. But clothes, shoes and most other things? Probably not. Verizon is using its latest marketing campaign to highlight another instance when one size fits all should not be a thing: unlimited wireless plans for your...

These $25 Collector’s Edition Cereal Boxes Include Digital Screens Showing Jurassic World Video

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Dinosaur-loving fans eagerly anticipate the arrival of Jurassic World: Fallen Kingdom this Friday, but now they can get in on the action a bit closer to home. Like ... right at the breakfast table. Kellogg's has partnered with Universal Studios to develop limited-edition boxes of Keebler Fudge Stripes and Kellogg's Frosted Flakes that come with...

Spotify Unleashes Its Data-Centric, Pithy Ads on Cannes to Promote Its Tuesday Panel

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CANNES, France--Spotify knows that marketers love the company's data-centric ads. It's no surprise then that the streaming platform is using that to its advantage with some data-centric print work to tout its upcoming panel, Creativity in the Age of Resistance, at the Palais on Tuesday at 4 p.m. In blink and you'll miss them posters...

5 Marketing Lessons Burger King Learned From Studying Hackers

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CANNES, France--The King's in town ... and last year's Marketer of the Year is still a big draw. The line to hear from his minions stretched literally up a flight of stairs and around several corners. Is that really how much we love Whoppers, or have we all been successfully hacked? Fernando Machado, global chief...

Barton F. Graf Hires McCann Director to Serve as New Chief Strategy Officer and Appoints First COO

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Barton F. Graf, the quirky indie agency based in New York, announced today the hiring of Savanah Brihn as its new chief strategy officer. Brihn, who will join on June 25, most recently was senior vice president and group planning director at McCann New York, where she helped create the immersive "Space Projection Helmets" to...

3 Ways to Modernize Your Marketing Efforts

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A recent report on the Modern Marketing Department released by eMarketer looked at a number of challenges marketers face when trying to push the boulder up the hill. The report cites some fairly compelling third-party data that puts issues like talent, culture and organizational models ahead of things like technology and data. For example, over...

Ogilvy Commits to Hiring 20 Women Into High-Level Creative Roles by End of 2020

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CANNES, France--Saying that there's often much talk but little accountable action on gender balance in the creative industry, Ogilvy's global creative chief announced today the agency network will hire 20 women into its highest-level creative roles by the end of 2020. At the Cannes Lions International Festival of Creativity, Tham Khai Meng, Ogilvy's worldwide CCO,...

Unilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots

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With Instagram's ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company's CMO, Keith Weed, declared today in Cannes that it won't work with influencers who buy followers. And, in...

6 Insider Tips to Help You Traverse VidCon Like a Pro

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It's June, so in my world that means it's time for VidCon! Yes, that's the company Viacom acquired earlier this year. It is yet to be seen how that will impact VidCon, but I am hopeful the event will continue to be true to its spirit. In the nine years since its inception, VidCon has...
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